WE ARE SOAP
THE BRAND
SOAP makes Clean Underwear.
Ethical, transparent, and 100% EU-made, our products and packaging are responsibly created, free from harmful chemicals, and thoughtfully designed for exceptional comfort.
Based in Barcelona, Born in Berlin, and crafted in Portugal.
ETHICALLY MADE
CLEAN UNDERWEAR
SOAP underwear is made from the highest quality materials in fair and responsible factory conditions. We offer a real alternative to the wasteful, inhumane standards of global fast fashion.
Click to read more about our practices below.
Where it started
THE BOXER TRUNK
Introducing our flagship piece, the SOAP Men’s Boxer Trunk. Incredibly comfortable, buttery soft, high quality men's bamboo underwear. No tags, no chemicals, no gimmicks, just great underwear with superior comfort, modern colours, and unmatched sleekness.
Exceptional comfort
THE BETTER BAND
SOAP underwear feels amazing. We created The Better Band – a durable, ultra-comfortable, tag-free waistband that stays in place without digging in. Paired with our OEKO-TEX® certified bamboo blend fabric, and our five debut colours – Charcoal, Peach, Sky, Coconut, and Turmeric – our trunks gives the perfect balance of softness, breathability, and style.
What's next?
THE FUTURE
We've only just begun. As we grow and expand, we'll continue to set a high bar for ethical, transparent fashion. Each new product is our opportunity to make apparel cleaner, healthier, and better for everyone who wants to wear it.