SOAP makes Clean Underwear.

Clean design, clean colours, and clean production.

SOAP is a new underwear brand based in Barcelona, designed in Berlin, and made in Portugal.

A 100% EU-made and operated enterprise that raises the bar for high quality, transparent, and ethically produced apparel.

Launching in Spring/Summer 2025, The flagship piece is the SOAP Men’s Boxer Trunk.

A buttery soft trunk in modern colors – Charcoal, Peach, Sky, Coconut, and Turmeric – with a sleek, comfortable, tag-free design. 

The SOAP Boxer Trunk will be for sale in worldwide in Spring/Summer 2025.

SOAP Trunks are made with The Better Band, a soft yet durable waistband that feels amazing and lasts the distance.

Paired with OEKO-TEX® certified bamboo fabric blend, these trunks give superior breathability, exceptional comfort, and a perfect all day fit.

Finally, a reliable, affordable, truly comfortable, durable and ethically high quality men's underwear offering.